What is The Whateva?

My name is Eva, and The Whateva is my collection of notes from observing people, fashion, and experiences. Some of it is about colours or shapes, and a lot of it is about what still affects me the most: relationships with myself and with others.

I write about clothes in their in-between moments when it begins to pivot from a necessity to fashion — the transitional period of why to what we wear, in which design is a bit of everything.

I’ve been in love with aesthetic beauty since the first time I felt myself melting over a shoot about overalls in American Vogue (February 2009: “One Piece Wonder”, photographed by David Sims).

The way I felt when I was 15 was how I learned to relate to other people. What did people’s clothes make me feel about them, and how did they react to the clothes they wore?

All design is about experiences, and so The Whateva is a cheeky way of me keeping track of my contemplations about people (including myself; think of a “dear diary” moment) and my dissection of circumstances.

I want to create theories about why we dress the way we do, so I am writing and working backward to get to the beginning.